Module 5 – Super Bowl Essay

Having an Ad spot during the commercials for a Super Bowl game is quite a big deal. It is not only expensive, but it also really allows companies to reach maximum viewers, rather than regular scheduled advertising on television shows would get. So, when one of these companies is able to snag a spot on such a hot time schedule, it is really important that they are aware of the spectrum of their reach, and plan accordingly. The age spectrum is also massively stretched out, as families, and friends gather from young, to elderly and that is also a very particularly great opportunity to stretch some creative muscles for how to reach each different piqued interest in a way that suites their need or interests, to get them to be more curious about your product. As with each age comes a different level of awareness and comprehension. It takes a real big thought process to take the time to configure such obstacles, thought it can certainly be done, and has, many times over. With a growing number of global issues and concerns, I love to see how these ads have been thoughtful and creative, in bringing awareness to things such as Global Warming, Domestic abuse, as well as other serious issues that deserve our attention and awareness. I am sure that there are other people like me, who don’t watch the super bowl, but like to look up the ads, because those are always really interesting to see, for the special creativity that is compiled in the Ads for each new Super Bowl game.